How Do You Price Your Jacksonville Home in 2025?

You’ve listed your home, waited for offers, and watched buyers come in under asking. It’s frustrating, but normal. Jacksonville’s housing market has turned into an eBay-style auction, where your list price is the “Buy It Now” option and buyers are aiming lower.

Few sellers are getting the full listing price today. Most buyers make offers below asking, hoping for a deal, just like eBay bidders used to. It’s a sharp shift from 2021 and 2022, when sellers often got their price or more. Now, buyers hold the advantage, and sellers have to adjust.

Setting the right price makes all the difference. Most listings now get only one or two offers, usually below list price. Overpricing can backfire fast, homes sit longer, and sellers end up cutting prices again and again. It’s like relisting an eBay item that didn’t get any bids.

The best move is to price right from the start. A realistic “Buy It Now” price, one that fits today’s market, helps homes sell faster and closer to asking.

Well-kept and updated homes still attract strong offers. Homes that are updated, move-in ready, and in desirable areas still attract buyers willing to pay near list. Well-kept, unique properties, like beach homes, can even spark quick sales.

But many homes need work: new roofs, siding, or kitchens. Those are selling below list. New construction is a different story, but for most resales, demand is softer and buyers are pickier.

Recent numbers show sellers earning slightly less. As of last week, Jacksonville sellers were getting about 96.3% of their list price. A $1,000,000 home, for example, would likely sell for around $960,000. That’s one of the lowest averages recently, and it could dip slightly as the fall and holiday season continue.

Sellers need to price for today’s reality, not last year’s market. The message is clear: your list price is your “Buy It Now” price, and it needs to reflect the market’s reality. Overpricing leads to longer wait times and lower final offers. Listing at the right price from the start gives you the best shot at a faster sale and stronger return.

Not every agent approaches pricing the same way. Some agree to any price just to win the listing, which rarely helps the seller. Working with an agent who understands current trends and local conditions is key.

Buyers now have the upper hand. This environment brings more flexibility for buyers. Many are successfully offering below list price because, they know they don’t have to pay the “Buy It Now” price anymore.

If you’re looking to sell, buy, or just need some honest guidance, reach out at (904) 650-3890 or email me at Matty@PursuitRealEstate.com. I’ll help you price your home right, show it off in the best light, and make the most of Jacksonville’s market right now.